FreshBooks SEO

The SEO channel has traditionally been underplayed throughout the evolution of FreshBooks. Traditional focus has been to drive trials and leads through paid search. The current rate of spend on paid channels is not supporting a continuation in user acquisition. ‘Law of diminishing returns’

Challenge

To boost online visibility through SEO and organic search.

Solution

Deploy a product-led SEO growth strategy and build out a marketplace or template gallery targeting all of FreshBooks verticals in the SMB space.

Results

An astronomically high amount of search visits across the world, programmatically designed it quickly became their highest trafficked section of the website which drove trial acquisition at scale.

From The Client

“Initially I had my doubts about this approach to boosting trial acquisition at scale, but when I saw the hockey stick in our traffic reports - I was really really impressed - Mike”