Reputation Management Services in the Digital Age Can Be Altogether More Involved.
Ashley Madison data leaks
The recent Ashely Madison database leak, which contained the personal information of its members made headlines on most of the major news stations and social media outlets. The controversial website allowed its members to pursue clandestine extramarital affairs. Over thirty million of its members felt that their privacy was protected by the site, but they were proven wrong.
After their database had been hacked; sensitive information was posted to several websites including pastebin. The personal information of anyone who has ever used the site is now at risk. A lot of people had their reputation severely damaged as a result of the website’s security breach. Damage control measures should be put in place as soon as possible by those who have been affected. The following sections are going to discuss the possible implications this could have on individuals who have used the site and the measures that can be taken protect their privacy and save their reputation from further harm.
Now that the data has been leaked and posted online, it has more than likely been indexed by all major search engines, such as Google and Bing. This means a simple Google search of the person affected will potentially reveal the names of anyone who has used Ashely Madison and link their names to the site. Even people who have old accounts that are no longer in use may be affected, and the leaked data could be available in search results for many years.
We live in a digital age, and more people than ever before are becoming tech savvy. Smartphones allow Google searches to be conducted at a moment’s notice. Employers as well as personal acquaintances and family members routinely perform online searches of the people they know. If an individual’s name is in the leaked data, it may show up in the search results. This could lead to the loss of a job, lost friendships, a ruined marriage, and a damaged reputation.
Divorces can be time-consuming and expensive for both parties involved. The loss of a job could mean a lower standard of living and emotional distress. If a potential employer finds the search results, it could affect their hiring decision. If you are a business owner, this could affect the reputation of your brand. If you are a political figure, this could be the end of your career. The result of this data being leaked could be catastrophic for anyone involved.
Fortunately, all of this can be prevented or rectified. The solution is to start an online reputation management campaign to reduce or remove negative search results. The first step in the process is to produce more positive, search engine optimization content. This means that a team of professionals such as Blue Link will submit positive material about you to various websites. The material will be optimized in a way that allows it to rank much higher on Google’s search engine index than the leaked data that could damage your reputation. Our data analysis and optimized content can sway Google’s sentiment analysis based algorithms. Our full scope of methods can’t be posted online, but let’s say it’s more advanced than your typical SEO agency.
After the process is complete, the damaging content will no longer show up in search engines, or be pushed further down the search results to pages lower in Google’s index. If anyone enters your name in a search engine, only positive information about you will be displayed with time and effort.
After the negative content about you has been removed it is still possible that someone could repost the content, or other potentially harmful information about you on another site. This is why you will also need to have access to a professional reputation monitoring service. Search engines results will consistently be monitored, and any negative information about you that appears online will be flagged and removed immediately where possible, we can work with clients exposed to this diligently. This will give you complete control over your reputation.
We all know that the disclosure of extra material affairs can have harsh repercussions that could take years to overcome. Now that anyone with an internet connection has access to the leaked database, anyone who has ever had an account on Ashley Madison is at risk. As long as the negative information remains online, the risk to your reputation will continue to increase. It is important to get this situation under control as soon as possible. If your involvement with Ashely Madison has already been exposed, it is still important to prevent further damage.
Allow a highly trained team such as Blue Link SEO equipped with the latest software to remove and monitor all negative information about you from search engines and to monitor and remove any other potentially damaging content that could be posted in the future.
If you are in need of a professional team of search engine optimization experts to handle your reputation management issues get in touch today.
Blue Link SEO is Toronto's premier digital marketing agency with over 10 years experience in search engine marketing. Managing and executing cost effective search engine optimized campaigns for clients in industries ranging from publicly listed corporations to startup backed ventures.
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